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Netflix and General Motors are joining forces to give electric vehicles (EVs) the stage they deserve, reflecting society’s increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.”
Created for the 2023 Super Bowl, “EVs on Screen,” features Will Ferrell entering the worlds of some of the biggest Netflix shows and films. As he escapes from zombies in the world of Army of The Dead and gets transported in a mysterious vehicle to play Squid Game, Will asks, “What if this were an EV?” Along the way, he encounters Vanessa Lachey from Love is Blind, Priah Ferguson from Stranger Things, and Jonathan Van Ness and Antoni Porowski from Queer Eye, alongside the GMC HUMMER EV, GMC Sierra EV Denali, Cadillac LYRIQ, Chevrolet Silverado EV and Chevrolet Blazer EV.
The spot aired during the first ad break of the second quarter of the game.
