Drowned out by other banks focused on a short list of offerings—convenience, services, and low fees—we tapped into a growing desire for brands that put principle alongside profit. But instead of a campaign or a stunt, we helped Bank of the West create, design and launch a first-of-its-kind checking account—putting sustainable finance directly into consumers’ wallets.

The 1% for the Planet Account is the ultimate proof of the bank’s values. It gives back 1% of the account’s net revenue to the planet and helps consumers track their carbon impact right on the bank’s mobile app.

From day one, this account drove an interest in the bank that we literally couldn’t buy: the highest consideration levels the bank had ever seen.

“People are often eager to help fight climate change but unsure how to make a difference. With 1% for the Planet checking, customers can rest assured their money is never used to finance destructive activities, and 1% of their accounts’ revenue addresses climate change directly, at no cost to them.” - Ben Stuart, Bank of the West CMO