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We created a print and social campaign for Project Gutenberg—a digital library of over 60,000 free e-books—showcasing how much of the story was cut off from the movie adaptations of some great classics. By crossing out the parts of the book that were not represented in the movie, we were able to quickly demonstrate how much of a story is lost in an adaptation.
With a series of tweets and posts from the Project Gutenberg site, and the support of print ads in local newspapers and out-of-home posters, we were able to encourage thousands of people to grab a classic and get the full story.
