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Because they’re lighter and thinner, OREO Thins are the OREOs for grown-ups. And we want to keep it that way. Our limited-edition camo packs are disguised as Green Giant vegetables, a Ford owner’s manual, Hanes tee shirts, and a Better Homes & Gardens cookbook. So you can outsmart your kids while your OREO Thins remain in plain sight.
Impressions
media placements
of PR stories had a positive or neutral sentiment
different brands engaged with the campaign
